There is a new gizmo out there called no!no!
Okay, see--I don't care what this gizmo is. I don't care what it does, what it costs, where one keeps it in the house, whether or not it should be kept out of the sunlight, the dog's mouth, or the fireplace.
I care that we, adults, are being sold something, ANYTHING, that is called no!no!.
"No no!," is what mommies say to their precious little darlings when they fear the word 'no' is going to set those precious little darlings off. They use an infantile tone of voice in the hopes of softening the blow. And they say the offending word twice, to make it sound like a nursery rhyme. "No no, Baby Dearest, Mommy doesn't want you to do that."
Babies aren't fooled. And neither should we be. 
no!no! turns out to be an an appliance that claims to be a hair removal device. It uses heat. And brags it removes hair permanently. no!no! comes in candy colors and costs $250.
It is not a good old fashioned (cheap) razor--
And, it doesn't work.
Maybe that's why the powers-that-be at Sephora (the parent company) chose to infantilize the name of this product. In the hopes of lulling the victim into shelling out decent money for something not wanted, and doesn't work.
"No! No!" I hope you are listening to me.
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